Our Story

 

Welcome to Fifi & Ry, where comfort, sustainability, and care meet to create the softest pajamas for your little ones. I’m Binish Pirwani, the founder of Fifi & Ry, and as a mom of two, I understand the importance of providing our babies with products that not only make them feel comfortable but also align with our values of sustainability and safety.

Fifi & Ry began with a simple, heartfelt desire: to create no-slip bows that were gentle on my daughters’ delicate hair. What started as a passion for designing beautiful, safe accessories has now grown into a commitment to offering something even more essential—pajamas that are as good for the planet as they are for your baby.

Today, our focus is on CuddleCloud Pajamas, the softest, most sustainable sleepwear we could create. Made from 100% bamboo lyocell, our pajamas are not only incredibly soft and breathable but also biodegradable—a feature that truly sets us apart in a crowded market. While many brands use eco-friendly materials, we’re proud to be one of the few offering fully biodegradable pajamas, from the fabric itself to the biodegradable zippers. Even the stitching and trim is sustainably sourced from organic cotton, ensuring that every detail is thoughtfully crafted with both comfort and the environment in mind.

At Fifi & Ry, we’re committed to true sustainability. While many baby clothing brands claim to be eco-friendly, we go further by ensuring that every step of our production process is ethical and environmentally conscious. We use non-toxic materials, ensure fair wages, and make sure that everyone in our supply chain works in safe conditions.

Our pajamas are more than just comfortable—they represent a holistic approach to caring for your baby and the planet. By choosing CuddleCloud Pajamas, you’re investing in a product that’s made with your baby’s health and the future of the Earth in mind.

At Fifi & Ry, we believe in the magic of small details. From the hand-drawn designs to the thoughtfully selected materials, each pair of pajamas is a labor of love that reflects our commitment to making the world a better place for our children, one garment at a time.

Thank you for choosing Fifi & Ry. We invite you to explore our collections and experience the difference that CuddleCloud Pajamas can make—comfort, care, and sustainability all wrapped up in one beautiful sleepwear set.

With love,
Binish Pirwani
Founder, Fifi & Ry